AmeriCheer Demographics

Influential Demographics

For 19 years, AmeriCheer has been a leader in offering expert instruction and competitive opportunities for cheerleaders and dancers aged 3-23. A marketer’s dream, the youth and teen market represents one of the most lucrative and influential demographics today. Spending $55+ billion a year in disposable income, the young female market has significant spending power, as revealed in their spending behaviors below.

Additionally, the cheerleaders and dancers within this young, female market are deemed role models and trend setters in their schools and communities.  These role models are the ideal group to market and promote consumer products to others. They are consistently in the public’s eye at sporting events, performances and competitions and thus, are often interested in enhancing their appearance.  They also represent an intellectual, goal-oriented sector of the youth population.  A recent survey reports that 99% of polled cheerleaders attain mostly A’s and B’s in school and 97% plan to attend college (C&C Marketing Research Subscriber Study 2001).

AmeriCheer’s clientele do more than cheer and study. With 71% of cheerleaders participating in other sports and a majority participating in non-sporting, extracurricular activities, cheerleaders interact with many people in many different groups on a daily basis (C&C Marketing Research Subscriber Study 2001).  As a result, today’s cheerleader is the perfect spokesperson—as a group they are largely admired among peers for their sense of style, their school and community involvement, athleticism and intellect.